Do you want to embarrass a subjectivist about practical reason or well-being? C’mon, you know you do. Well then, all you have to do is ask them if the heroes they so eagerly cite as motivating and explicating and defending subjectivist accounts are themselves subjectivists. The answer is that often they are not. Hume seems, as is being gleefully pointed out frequently these days, to have been a complete skeptic about normative reasons. Recall he held that even acts and passions mislead by false factual beliefs still lack representative content as so still cannot be comfortable to or contrary with reason, except in an improper way of speaking.