One of the more serious attempts to provide an expressivist semantics for moral terms (broadly construed) is Gibbard’s. The basic idea is that they express plans. “I should pack” expresses my plan to pack; “You should pack” expresses a contingency plan for the (unlikely) case that I am you. “Journal editors should move papers along faster” expresses a plan for being a journal editor. And so on. Call this view the Gibbard Semantics, or GS.
It seems to me that there are other possible semantics along this line. Consider plans for what I would have someone do, if I were in control. For example, if I were in control of the government, I would have the government give philosophy professors large cash subsidies. If I were in control of journal editors, I would have the editors accept all my manuscripts without revision. Etc. Perhaps I could express these plans somehow. Perhaps like this: “The government should give philosophy professors large cash subsidies; editors should accept all my manuscripts without revision.” In the normal case, I am in control of myself, so “I should…” sentences would express normal plans. Call this the Nietzsche Semantics for moral terms, or NS.
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